Privacy policy

This website is operated by Believe the Hype Limited (BTH), and owned by Lycamobile UK Limited. BTH and Lycamobile are committed to protecting the privacy of users of its website. BTH and Lycamobile may change or update this Privacy Policy from time to time (for example in order to comply with new legal requirements) so please do check here from time to time to note such changes.

The website may collect details about you, such as contact details, such as name, address or e-mail in order to provide you with information. Such details may be collected via the use of cookies when you email or correspond with BTH and Lycamobile.

BTH and Lycamobile may use personal details to notify you of products, services, promotions and offers.

If BTH or Lycamobile are requested by the Police or any regulatory or government authority to provide your personal details, BTH and Lycamobile will do so. Given the global nature of the Internet, collection and processing personal details may involve the transmission of data internationally. You agree that BTH and Lycamobile may collect and process your details overseas. Data Security: BTH and Lycamobile have adopted measures to ensure that your details are not misused, accidentally destroyed, lost or altered.

You can update the personal details BTH and Lycamobile holds on you by e-mailing. BTH or Lycamobile will provide you with a summary of personal details that BTH and Lycamobile holds on you upon your written request, subject to an administration charge of 10 GBP per request. To make a request, you should send an email to and provide your full postal address and postcode. You can also request that the personal details that BTH and Lycamobile holds about you are removed from our system.

Visitor Terms

This website allows visitors to view promotional material. Visitors may only use the website if they abide by all applicable laws and these Visitor Terms.

Modification: BTH and Lycamobile may modify these terms from time to time and any modification will be effective on the Visitor from the date the modifications are posted to the site.

Age: You are over 18 years old or have obtained consent from your parents or guardians.

Content: Note that this site may contain potentially offensive material.

Ownership: The intellectual property including copyright in all Content on this website is owned by Lycamobile and must not be reproduced in whole or in part on any medium without Lycamobile’s written permission.

Display: Visitors may display Content on a computer screen, and print a single copy of individual pages of the site on paper (but not make copies) for personal use only. Visitors may not:

  • reproduce, modify or in any way exploit Content
  • remove any copyright, trademark or other intellectual property notice(s) from any Content
  • do anything that may interfere with, damage or interrupt any functionality of the website or any associated software or hardware whatsoever
  • publish falsehoods or misrepresentations that could damage BTH, Lycamobile or any associated third party

Visitors must use their true identity.

Other sites: The website contains links to other sites. BTH and Lycamobile do not accept responsibility for their content.

Liability: The Visitor understands that when using the website, they will be exposed to Content from a variety of sources, and that BTH and Lycamobile is not responsible for the accuracy, usefulness relating to such Content. Visitors may be exposed to Content that is offensive, indecent or objectionable to them, and the Visitor waives any legal or equitable rights or remedies against BTH, Lycamobile or the supplier of Content and agrees to indemnify and hold BTH, Lycamobile and its officers, employees and suppliers, harmless to the fullest extent allowed by law regarding all matters related to the Visitors use of the site.

Privacy: A Privacy Policy is incorporated into these Visitor Terms. Please see above to read them.

Law: These Visitor Terms are governed by the laws of England and subject to the exclusive jurisdiction of the English Courts.